Allows users to quickly find products by filtering through categories, features, price, and ratings, providing a fast and intuitive browsing experience.
Simplifies the purchase process with a clean, step-by-step checkout flow, reducing friction and enhancing conversion rates.
Makes managing selected items easy with a clear, responsive cart interface, allowing users to update quantities, remove items, and view totals instantly
Offers seamless currency selection for global customers, enhancing accessibility and ensuring a smooth international shopping experience.
Maya Rivera — a former group-fitness instructor turned entrepreneur, needed a sporty, trendy women’s activewear brand that read strong and feminine. She wanted a bold wordmark and an energetic emblem, plus a fast, mobile-first online store to sell performance leggings, tops, and seasonal capsule drops. Key asks: on-brand visuals for Instagram, quick checkout, and an approachable premium feel.
Brand & Logo
Created the name treatment STRYDE in a bold, geometric sans-serif with slightly condensed letterforms to suggest speed and forward motion.
Designed a compact emblem (an elongated, angular “arrow/stride” mark) that works as a clothing tag, app icon, and social avatar.
Color system: vibrant pink as the brand accent with deep navy grounding — energetic, feminine, and athletic.
E-commerce
Platform: WooCommerce - WordPress.
Mobile-first layout with large product imagery, concise benefit bullets, and flexible lifestyle + studio photo sections.
Product pages: size guide, fabric tech table, quick add + sticky CTA, UGC/review block.
Checkout: WooCommerce Payments + Stripe for global cards; Apple Pay / Google Pay enabled.
Integrations: Instagram Shopping, and Google Analytics + GTM for event tracking.
